SOME PROJECTS OVER THE YEARS
Financial Times Le Mans 24H ’91
In our first commercial venture at Le Mans we pushed the ‘contra media’ sponsorship concept to new heights with the FT title-liveried Spice, along with driver placement, sponsorship sales and team consulting.
Hawaiian Tropic Le Mans ’92 – ’08
Hawaiian Tropic chose us for 17 consecutive years to manage their famous sponsorship / on-track promotion, this collaboration resulting in terrific media coverage – and teams fighting over HT’s sponsorship.
Gulf Porsche K8 Le Mans 24H ’94
Project 100 convinced Gulf to exploit their own history and return to Le Mans in support of their upcoming UK re-launch. Our project from start to finish, providing a front-row start and 6th overall – with exceptional exposure and brand support.
STP Porsche at Le Mans 24H ’96
We brought ‘America’s favourite sponsor’ to the Le Mans 24 Hours for its first visit in a title role – with promotional support, project design, on-site VIP guest support and driver placement. With lots of ‘Petty blue’.
Gran Tourismo Launch Le Mans ’98
For PlayStation’s global Gran Tourismo launch, Le Mans was a natural backdrop – and Project 100 was the natural partner. Strong branding, a photo call at Sony’s Paris HQ, Le Mans VIP guests – and much more.
PlayStation Record Sailing ’98 – ’03
The world’s biggest and fastest ocean sailboat deserved a big sponsor. PlayStation’s multi-year programme was hugely successful at every sport and media level – from TV and print to early on-line PR and media management.
Bud Light Spirit of Freedom ’02
The First Solo Round the World Balloon Flight – from sponsorship development to the halls of the Smithsonian. Project design, commercial direction and on-site PR liaison for Steve Fossett and Anheuser-Busch.
Toyota Trophy Dakar Rally ’02
The Toyota Trophy was a separate class in the 2002 Dakar Rally; long-time Project 100 driver client Carl Rosenblad took a break from sportscars to meet the off-road challenge. Placement, PR, sponsorship.
Spa 24H ’02 – present
The legendary 24 Hours of Spa-Francorchamps is the world’s top GT-only race – and a favourite among our endurance driver clients. Our team and local networks plus company experience at Spa are only rivaled by Le Mans.
Perlan World Record Glider ’03
Steve Fossett and Einar Enevoldson’s World Glider Altitude Record was achieved and Project 100 sourced sponsors Michelob Ultra and PlayStation 2 gained publicity in multiples from their investment.
Scott Dunn Polar Challenge ’04
Project 100 successfully designed and supplied overall event PR and team media management for title sponsor Scott Dunn Travel for the well-covered amateur team race to the magnetic North Pole.
Virgin Atlantic Global Flyer ’04 – ’06
Steve Fossett’s First Solo Round the World Non-Stop Airplane was hugely successful at every level. We managed all of Steve’s sponsorships (including with NASA!) plus his personal PR and media programmes.
Barazi-Epsilon ’06 LMS Champions
Project 100 brokered and managed this highly successful collaboration between Danish driver Juan Barazi and the Epsilon racing team. The result: driver and team championships in the 2006 Le Mans Series.
Steve Fossett ALSR ’06 – ’07
Steve Fossett’s Absolute Land Speed Record project was only weeks from its initial tests when the famed record-setter died in an aircraft accident. Project 100 was in charge of sponsorship, media and project coordination.
BaByliss & Rusk at Le Mans ’09
Introducing new sponsors BaByliss for Men and Rusk hair colouring products to Le Mans, we also created and managed the Rusk on-track promotion plus their very well-received paddock pop-up hair salon.
Virgin Oceanic Submersible ’10-’13
Project 100 initiated and brokered this major scientific undersea partnership for American racing sailor, ecologist and explorer Chris Welsh and Richard Branson’s Virgin Group, announced with fanfare in April, 2011.
SRT Viper Owners Club Le Mans ’13
For the final year of Chrysler’s Viper at LM 24H, we worked with a large group of VIP guests for their sejours in both Paris and Le Mans, arranging hotels, ground transport, track tours and a memorable on-track team photo call.
AAI Porsche RSR Le Mans 24H ’15
After taking 1st & 2nd in the 2014 Asian Le Mans Series, Taiwanese Team AAI asked us to manage their 2015 LM project. Work included driver placement, tech support, sponsorship, VIP programme, 2-car top 10 finish.
AAI Corvette C7R Le Mans 24H ’16
The AAI Le Mans sequel consisted of a solid driver line up in a privateer C7R Corvette for another LMGTE Am class top 10. Included driver placement, technical support, sponsorship, promoter relations, VIP hospitality.
Ford Chip Ganassi LM ’16 – present
Based on our experience, reputation and recommendations from other USA clients, FCG Racing chose Project 100 to supply key staff, logistic and accommodation support plus special events / day trips for VIP guests.
#88 Ferrari F488 GT3 Spa 24H ’18
Our successful collaboration with American driver Nick Boulle and his sponsors at LM 24H 2018 opened the door to a timely, late driver placement for Spa 24H – resulting in a strong podium with top team Rinaldi Racing.